Tracked

Privacy Policy

Last updated: January 8, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Important: This policy covers comprehensive data collection including health and fitness data, detailed usage analytics, and sharing with multiple third-party service providers. Please read this policy carefully as it contains important information about your rights and our data practices.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Application means the software program provided by the Company downloaded by You on any electronic device, named Tracked

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Tracked LLC.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: British Columbia, Canada

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual, including but not limited to contact information, health and fitness data, usage patterns, and device information.

  • Health Data refers to fitness and wellness information including workout performance, body measurements, step counts, health surveys, progress photos, and exercise videos that may reveal information about your physical condition or health status.

  • Service refers to the Application or the Website or both.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Tracked, accessible from https://tracked.gg

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Contact Information: Email address, first name, last name, phone number, username

  • Demographic Information: Date of birth, gender, height, city, country, locale preferences

  • Health and Fitness Data: Bodyweight measurements, daily step counts, workout performance data (sets, reps, weights, rest periods), exercise form videos, progress photos, fitness assessments and surveys

  • Wellness Surveys: Readiness assessments (energy, mood, sleep quality, muscle soreness, stress levels), session feedback (satisfaction, progress, motivation, enjoyment, intensity ratings)

  • Behavioral Analytics: App usage patterns, feature interactions, workout creation and modification behaviors, social sharing activities, subscription and payment behaviors

  • Device and Technical Data: Device identifiers, push notification tokens, app performance metrics, error reports, crash data, and diagnostic information

  • Settings and Preferences: App configuration settings, notification preferences, marketing communication preferences, privacy settings

  • Usage Data and other diagnostic data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Health Data from Device Integrations

With your explicit permission, we integrate with device health platforms to collect fitness and wellness data:

  • Apple HealthKit: Daily step counts, health metrics, and workout data (iOS devices)
  • Google Health Connect: Activity tracking and health metrics (Android devices)

This health data is considered special category personal data under GDPR and is processed based on your explicit consent, which you may withdraw at any time through your device settings.

Information from Third-Party Authentication Services

The Company allows You to create an account and log in to use the Service through the following Third-party Authentication Services:

  • Google OAuth
  • Apple Sign-In

If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.

You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.

Information Collected while Using the Application

While using Our Application, in order to provide features of Our Application, We may collect, with Your prior permission:

  • Pictures and other information from your Device's camera and photo library

We use this information to provide features of Our Service, to improve and customize Our Service. The information may be uploaded to the Company's servers and/or a Service Provider's server or it may be simply stored on Your device.

You can enable or disable access to this information at any time, through Your Device settings.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Third-Party Service Providers

We work with various third-party service providers to deliver, improve, and analyze our Service. These providers may have access to your Personal Data as necessary to perform their functions, but are not permitted to use it for other purposes.

Analytics and Monitoring Services

  • PostHog: Behavioral analytics and product insights (US-based). Collects user interactions, feature usage, and performance data with user identification.
  • Sentry: Error tracking and performance monitoring (US-based). Collects crash reports, error logs, and app performance data including device information.

Payment and Subscription Services

  • Stripe: Payment processing for web subscriptions (US-based). Processes payment information, billing data, and usage metrics.
  • RevenueCat: Mobile subscription management (US-based). Handles iOS and Android subscription data and payment processing.

Cloud Infrastructure and Storage

  • Amazon Web Services (AWS): Cloud storage and processing (US/EU regions). Stores media files, processes images and videos, and handles data backups.
  • Neon: PostgreSQL database hosting (US-based). Stores application and user data.
  • Vercel: Web application hosting (US-based). Hosts our websites and web applications.
  • Railway: Service hosting (US-based). Hosts our API services and microservices.

Communication Services

  • Resend: Email delivery service (US-based). Sends transactional emails, notifications, and marketing communications.
  • Expo Push Notifications: Mobile push notification delivery (US-based). Sends push notifications to mobile devices.

International Data Transfers

Your Personal Data may be transferred to and processed in countries outside of your residence, including the United States. We ensure appropriate safeguards are in place for international transfers, including:

  • Standard Contractual Clauses with service providers
  • Adequacy decisions where applicable
  • Service provider certifications and compliance programs

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With Coaches and Clients: If you are a client, your assigned coaches can access your workout data, progress photos, health surveys, session feedback, and performance metrics as necessary to provide coaching services. If you are a coach, your clients can see workout programs and guidance you create for them. You control the extent of data sharing through your privacy settings.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Data Retention Periods

We retain different types of data for different periods based on the purpose of collection and legal requirements:

  • Account Data: Retained until you delete your account, plus 30 days for backup and recovery purposes
  • Workout and Fitness Data: Retained for 7 years after account deletion to comply with health data retention standards, or until you request deletion
  • Analytics and Usage Data: Retained for maximum 2 years, with aggregated anonymous data retained longer for product improvement
  • Error Logs and Diagnostic Data: Retained for 1 year maximum
  • Payment and Billing Data: Retained as required by applicable tax and accounting laws (typically 7 years)
  • Marketing Data: Retained until you unsubscribe or withdraw consent, plus 3 years for compliance purposes

When coaching relationships end, coaches retain access to shared data for 90 days to complete any ongoing assessments, after which access is automatically revoked unless explicit consent is maintained.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Your Privacy Rights and Controls

Depending on your location, you may have the following rights regarding your Personal Data:

Access and Portability Rights

  • Right to Access: Request a copy of all Personal Data we hold about you
  • Data Portability: Receive your data in a structured, machine-readable format (JSON export available)
  • Information Rights: Understand how your data is processed, stored, and shared

Correction and Deletion Rights

  • Right to Rectification: Correct inaccurate or incomplete Personal Data
  • Right to Erasure: Request deletion of your Personal Data, including from third-party services
  • Right to Restrict Processing: Limit how we use your data in certain circumstances

Consent and Objection Rights

  • Withdraw Consent: Revoke consent for health data processing, analytics tracking, or marketing communications
  • Object to Processing: Object to data processing for direct marketing, analytics, or other purposes
  • Opt-out Rights: Disable analytics tracking, marketing emails, or specific data sharing

How to Exercise Your Rights

You can exercise these rights through:

  • App Settings: Access privacy controls, data export, and deletion options directly in the app
  • Email Request: Contact privacy@tracked.gg with your specific request
  • Response Time: We respond to requests within 30 days (or 1 month under GDPR)

Important: Some data may be retained if we have a legal obligation or lawful basis to do so. When you request data deletion, we coordinate with third-party services to ensure comprehensive data removal, though some cached or backup data may persist temporarily.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Data Security Measures

We implement comprehensive security measures to protect your Personal Data, particularly given the sensitive nature of health and fitness information:

  • Encryption: Data is encrypted in transit using TLS 1.2+ and at rest using AES-256 encryption
  • Access Controls: Strict authentication and authorization controls limit data access to authorized personnel only
  • Monitoring: Continuous security monitoring and error tracking through Sentry for threat detection
  • Infrastructure Security: Cloud infrastructure hosted on secure, compliant platforms (AWS, Vercel, Railway)
  • Regular Audits: Periodic security assessments and vulnerability testing

Data Breach Notification: In the unlikely event of a security incident affecting your Personal Data, we will notify you and relevant authorities within 72 hours as required by applicable law.

While we implement industry-standard security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously work to protect your data.

Children's Privacy and Health Data

Age Restrictions: Our Service is not intended for children under 13 years of age. We do not knowingly collect Personal Data from children under 13. For users between 13-18, we require parental consent for health data collection and processing.

  • Parental Consent Required: For users under 18, parental consent is required before collecting health and fitness data
  • Limited Data Collection: Minors receive restricted data collection with enhanced privacy protections
  • No Marketing: We do not send marketing communications to users under 18
  • Enhanced Security: Additional security measures apply to accounts of users under 18

If you are a parent or guardian and believe your child has provided us with Personal Data without consent, please contact us immediately at privacy@tracked.gg. We will promptly investigate and delete any improperly collected information.

Health Data and Minors: We do not collect health data from users under 16 without explicit parental consent and medical professional guidance, recognizing the sensitive nature of health information for developing individuals.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Subscription Management and Payments

Our Service offers subscription plans that are processed and managed through the Apple App Store and Google Play Store ("App Stores"). When you purchase a subscription:

  • The payment processing is handled entirely by the respective App Store, and we do not collect or store your payment information

  • Your subscription will automatically renew unless auto-renewal is turned off at least 24 hours before the end of the current period

  • You can manage your subscription, including cancellation and auto-renewal settings, through your App Store account settings

  • The App Stores may collect additional information as outlined in their respective privacy policies

Contact Us and Privacy Officer

For privacy-related questions, data requests, or concerns about this Privacy Policy, contact us:

  • Privacy Officer: privacy@tracked.gg (for data requests, privacy concerns, GDPR inquiries)

  • General Support: support@tracked.gg

  • Phone: 604-505-9772

  • Mailing Address: Tracked LLC, British Columbia, Canada

Response Commitment: We respond to privacy inquiries within 30 days and data subject requests within the timeframes required by applicable law.

If you are not satisfied with our response to your privacy concern, you may file a complaint with your local data protection authority.